The Exhibition for Every Point of Purchase Marketing Solutions
Organised every two years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analysing, activating and facilitating the act of buying for the shopper. For 30+ years, MPV has identified market trends and evolved with the evolution of large companies. In a world where brands need to renew themselves continuously, to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives. It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment!