Forum for Streetwear and Action Sports
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio includes expertly curated events with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community and grow their businesses. 10,000 buyers from across the globe peruse the 250 exhibiting brands throughout the three-day show. Given the timing and grand scale of Las Vegas Market Week, the shows tend to draw many key media, celebrities, and high-level fashion executives. Las Vegas is where brands are able to make a substantial impression on key influencers. Agenda Las Vegas is an ideal platform to expand brand presence beyond traditional sales efforts and explore messaging and experiential strategies, maximizing brand storytelling efforts. Las Vegas Market week is the most important week of the fashion industry calendar and Agenda is at the epicenter of the action.